Texas deregulated the markets for electricity some time ago. The plan required several years to see full deregulation. The deregulation gave consumers the ability to choose whatever retail electric provider (REP) met the requirements for the household. These providers send power across the existing electrical lines that remain owned and operated by incumbent utilities in each area. Switching between providers in Texas is now as easy as switching phone companies. Websites like www.texasenergycompanies.net even supply consumers with resources for comparing the different providers offering power from green and renewable sources.
One of the areas that the deregulation can affect is the development of wind energy in the state. Texas is already home to the one of the largest wind power production facilities in the world. The state has the land area necessary to support a vibrant and powerful wind energy infrastructure. Deregulation of the markets allows consumers to prioritize exactly what qualities an electricity provider should have. This means it is possible for homeowners to choose a provider based on the method use to generate energy. This has the potential to shift the balance of where energy comes from in the state dramatically over the course of many years.
A significant percentage of the people who have the option have switched energy providers at least once since the deregulation started. Many people initially switched in order to receive lower rates. This prompted one of the largest retail providers to make plans to expand energy production by building new facilities. Unfortunately, these were planned to be coal plants. This pattern will eventually help to boost wind development in the state as well as other renewable energy sources.
Consumers who are concerned about the environment and where the energy for a home comes from will start to seek out retail providers that are getting all or most of the power from renewable sources. This will create a market demand for wind power. The response from providers will be to plan the development of new generation facilities using turbines to produce electricity. As the number of wind power providers starts to increase, the number of consumers who are drawn to the companies will as well. The construction of the wind power infrastructure as part of deregulation will also help to lower the overall cost of increasing capacity and maintaining equipment. This ultimately will support sustainable, profitable and widespread wind energy development in Texas.